This blog is intended for marketers within CPG companies; those who are using digital strategies as part of their marketing mix. Most marketers think about digital “stuff” for a fraction of their day, if at all; this blog is intended to help them to understand how digital marekting fits into overall marketing strategies, and how to think about ideas that are presented by agencies and other partners. I”m writing from the perspective of someone who has helped brands develop digital marketing strategies that drive business results for their brands for more than a decade.
Marjorie Dufek is the President of Amiga Marketing, a digital marketing consultancy providing coaching and digital strategy consulting to food and beverage brands. She is also Director, Digital Marketing with Brown-Forman Corporation, and is responsible for global enterprise digital marketing strategies; the scope of her responsiblities includes consumer experience, digital brand presences, digital advertising, and consumer relationship marketing. Since 1870, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about Amiga Marketing, visit AmigaMarketing.com. For more information about Brown-Forman, visit http://www.brown-forman.com.