A recent report from Pew Research is a good reminder that brands should not forget the importance of email and search in consumer communications. http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx?src=prc-headline
According to the study, 92% of internet users in the United States use search engines and send email. The number using social networking services? 65%.
- 96% of those ages 18 through 29 use search engines.
- 90% of those making under $30,000/year use search engines; that’s not substantially less than the 98% usage rate seen amongst those making $75,000/year and up.
- 94% of internet users in the 18-29 category use email while 87% of those in the 65+ group use email.
All told, well over half of U.S. internet users (59%) use search engines on a daily basis, and an even higher percentage (61%) use email daily.